Day: January 22, 2026

Hyper-local Sourcing: the Marketing Edge of the 50-mile Supply Chain

I still remember the smell of fresh tomatoes from my grandmother’s garden, where she’d grow almost everything we ate. It was the epitome of Hyper-local Sourcing, and it made our meals taste like they were made with love. But when I hear companies talking about adopting hyper-local sourcing strategies, I often wonder if they’re just