Day: May 14, 2026

Engaging the Client: Contextual Portfolio Funnel Mapping

I’ve sat through enough “strategy sessions” to know that most gurus love to hide behind layers of academic jargon just to justify their massive consulting fees. They’ll throw around terms like “multi-touch attribution” or “omnichannel synergy” while your actual conversion rates are bleeding out in real-time. It’s all smoke and mirrors. The truth is, most